Archive for May 21, 2013
Navigating the complicated world of insurance companies has always been tricky. The Internet has helped to streamline the process, while simultaneously exploding the amount of information available to prospective customers.
For example, the Travelers Insurance home page is densely packed with links and information. Great care as clearly been taken to design as user friendly a landing page as possible given the sheer quantity of info, but it can nevertheless be an imposing welcome. But knowing that any search for nationwide insurance agents will lead customers to the Travelers Insurance home page, they have endeavored to strike a solid balance between ease of use and quantity of information presented.
The Progressive home page, by contrast, offers fewer upfront links, and clearly delineates each category, choosing to focus instead on their trademark sense of humor. However, this approach is neither better nor worse than the Travelers Insurance home page. By demonstrating right away to a potential customer that they have a vast array of options to investigate, the Travelers Insurance home page may be designed to inspire confidence that the company is established, knowledgeable, and professional in every way. The approaches may be different, but both companies ultimately aim to gain clients.
Any search for nationwide financial services will include a list of insurance companies, and the most web savvy of sites will be sure to include on their home page a nationwide agent locator. This broadens the functionality of a website by allowing any user to customize their search by location. Customers searching for a Travelers insurance home owners policy need not phone some faceless national call center, but can instead locate the number for an office in their city.
And once a customer has selected an insurance provider, the full power of the online service is at their disposal. At the State Farm log in page, for example, a list of options is provided even if you are not yet a member, just to give you a taste of the service you might receive by signing up.